ICA in partnership with the Competition and Markets Authority for the ‘Safe, not Sorry’ campaign

At the ICA, we aim to provide our compliance community with a wealth of knowledge and educational tools. As part of this manifesto, we endeavour to provide guidance on ethical conduct and public service campaigns to ensure that compliance practitioners, globally, are operating within the parameters of best practice. Our focus is to support our members and students to be the best they can be. Ethical excellence is integral to this approach, as per our Code of Conduct

As part of this ongoing commitment, we are pleased to announce our partnership with the government’s Competition and Markets Authority (CMA) on their ‘Be Safe Not Sorry’ cartel's campaign. Visit their webpage at www.gov.uk/stopcartels.



The new campaign encourages people to be “Safe, not Sorry” if they think they may have involved themselves in cartel activity and to make sure they are the first to report it to the CMA.


The CMA saw a 30% increase in tip offs in 2017, following the launch of the CMA’s first digital campaign.


The campaign seeks to:

  • Raise awareness of what cartels actually involve – from price fixing, sharing customers, bid rigging, etc.
  • Engage with businesses in specific sectors at risk of cartels, to help them understand what to look out for and what to do if they have concerns.
  • Encourage people to be “safe, not sorry” if they think they’ve been involved, and to do the right thing by reporting it to the CMA first.

Find out more about CMA’s campaign at: www.gov.uk/stopcartels.




The CMA and the ICA are working together to ensure that together, we can #StopCartels

If you suspect a business is engaging in illegal cartel behaviour, such as price fixing, information or market sharing, we urge you to report this to us by contacting the CMA cartels hotline on 020 3738 6888 or emailing cartelshotline@cma.gsi.gov.uk