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Insight

The art of listening: How communication cultivates compliance

Written by Jon Prentice on Thursday January 30, 2020


Ask any compliance officer the most common question put to them, and most will likely reply: ‘can I do this?’ or ‘am I allowed to do this?’.

In years gone by the response would be probably have been a straightforward ‘yes’ or ‘no’. However, the compliance officer’s role has evolved over time, and today the answer may well have developed into something along the lines of ‘should you do it?’, an encouragement to other people to think about their own actions and behaviours.

That is because the role of the compliance officer has changed. Typical compliance responsibilities  – interpreting regulations and legislation, creating policies that ensure compliance with those regulations and legislations, and advising various business areas of their compliance requirements – remain fundamental, but as compliance develops so do the requirements for a compliance officer. Today, compliance officers must be able to draw not only on a variety of skills, but also on aspects of other professions. One of these, according to International Compliance Association’s (ICA’s) Head of Regulatory Compliance Jonathan Bowdler, is psychologist.

During a webinar for ICA, Jonathan pointed out that adopting the methods of a psychologist doesn’t mean you turn into a mind reader, and it doesn’t enable you to know what people are thinking. Far from it in fact. But using psychology does help you understand that age old question ‘why?’. Why do people behave the way they do? And why might a firm continue to breach regulations despite having watertight policies and procedures?

Human beings are very rarely 100% rational, and it is usually an absence of reason that causes a failure to follow procedures, the very procedures that were written in conjunction with, signed off by and supported by other business areas. Why, then, are they sometimes not followed? This is where the psychological element can be utilised by the compliance officer to ascertain the cause and triggers of the human reasons behind process and procedural failings.

Communication – but not as you know it

We know compliance officers have a number of key roles to play: adviser, educator, to assurance-provider and manager of stakeholder expectations, etc., all of which require their own specific skills and attributes, such as regulatory knowledge, pragmatism, business knowledge and acumen. However, it is important that all of these are built on an important psychological attribute – communication.

Communication is a very powerful tool for the compliance professional. When we say communication, we tend to immediately think about how we communicate with others, in other words, what we say and how we say it. We rarely stop to think about how we actually respond to how people communicate with us, that is, our listening skills. Listening is such an integral and undervalued tool, with applications wider than in our professional lives: ‘When you talk, you are only repeating what you already know. But if you listen, you may learn something new’ (Dalai Lama). A statement that can definitely be applied to compliance.

It’s this give-and-take nature of communication that brings compliance benefits. One of the easiest ways to identify as many potential risks within an organisation as possible is for colleagues to come and tell you about them as opposed to you going out to search for them by yourself. But without being a good listener and making yourself approachable, the chances of that happening are slim. It is important to understand that being a good listener is much more than just listening to somebody when they have a potential problem or during an important meeting. It is listening at the water cooler or as you walk to your desks in the morning. Listening in those situations can enable you to really start to understand an individual, and when you understand an individual you start to understand their behaviour and why they make certain decisions.

Listening also means more than just waiting for the other person to stop speaking so that you can make your point. It’s absorbing what the other person has said and ‘actively’ listening. The traditional approach to improving levels of compliance has tended to combine the use of detection and punishment. However, psychology suggests that these strategies can be complemented by an approach that aims to understand the behaviours behind decisions – something that can be achieved through good communication.

From communication to compliance 

How does good communication become effective compliance?

As we’ve seen, understanding people’s behaviour is one of the key steps in determining why a certain action, or lack of action, is or is not undertaken. The Financial Conduct Authority’s (FCA’s) Occasional Paper Behaviour and Compliance in Organisations, published in 2016, focuses on exactly this topic, and explicitly highlights the importance of communication. Within the paper they state that morality of behaviour and the social context of decisions can materially influence compliance behaviour, and how ‘wrongdoing can therefore be reduced by promoting a positive culture of compliance. Firms can do this through their tone of communication’.[1]

Through positive communication, the compliance officer can effectively promote compliance and the benefit compliance brings to the business. If you want someone to approach you in relation to a compliance concern or query, you have to promote approachability, give colleagues a reason to approach you, listen and subsequently show them the benefits of their behaviour.

Good communication also enables the compliance officer to embed the positive culture of compliance needed to get people thinking about their own decisions and behaviours. Without directly telling people what to do, compliance officers can provide guidance and look to influence the behaviour of others through not only their words, but also their actions and approachability (these being aspects of another form of communication, i.e. body language). An emphasis on these strands of communication helps compliance officers implement a compliance culture indirectly.

The importance of a compliance culture cannot be overemphasised. It reduces the risk of breaches and any resultant enforcement action, helps to reduce costs, enhances a firm’s reputation and attracts a better customer base. Adding psychology into your repertoire of compliance tools is a smart and effective way of achieving good compliance.

Disclaimer: This article was originally published by Corporate Compliance Insights (CCI). All rights reserved.

 

[1] FCA, Behaviour and Compliance in Organisations, December 2016 – accessed January 2020

 


This article forms part of the #BigCompConvo - Join us as we explore and debate the latest challenges and issues facing you and regulatory and financial crime compliance professionals all over the world. If you’d like to contribute an article as part of the Big Compliance Conversation get in touch with us at contributions@int-comp.org

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